Our Practice

Welcome! Our Winnipeg dental practice is devoted to restoring and enhancing the natural beauty of your smile using conservative, state-of-the-art dental procedures that will result in beautiful, healthy, long lasting smiles!

Core Values of our Practice:


We will always do our best to understand your situation and we cater to those who are dental phobic.  We won’t lecture you if you have not been to the dentist in awhile and will work with you to get your mouth healthy. We travel to the third world to help those less fortunate.


As a practice, we are true believers that preventive care and education are the keys to optimal dental health.  We strive to provide “dental health care” vs. “disease care”.  That’s why we focus on thorough exams – checking the overall health of your teeth and gums, performing oral cancer exams, and taking x-rays when necessary.  We also know that routine cleanings, flossing, sealants, and fluoride are all helpful in preventing dental disease.  Not only are we focused on the beauty of your smile, we’re also concerned about your health.  Halting the progression of periodontal disease reduces your chance of developing other serious illnesses such as diabetes, heart disease, respiratory disease and pregnancy complications.  

Uncompromising Safety

Infection control in our office is paramount. To protect our patients and ourselves, we strictly maintain sterilization and cross contamination processes using standards recommended by the College of Dental Surgeons of British Columbia (CDSBC). Download a copy of the Infection Prevention and Control Guidelines.  We have invested in state-of-the-art sterilization equipment and maintain strict testing of all equipment to make sure that safety is never compromised.  .

Training & Expertise

As your dental health professionals, we want you to be confident knowing that we are a team of highly trained and skilled clinicians.  We pride ourselves in providing the care you need to keep your smile healthy.  To give you the best possible service and results, we are committed to continual education and learning on all dental procedures.  We are therefore able to provide many services otherwise referred out, saving you on specialist fees.  We attend dental lectures, meetings, and dental conventions to stay informed of new techniques, the latest products, and the newest equipment that a modern dental office can utilize to provide state-of-the-art dental care.  Also, being members of various professional dental associations helps us to stay abreast of the changes and recommendations for our profession.


We are continually incorporating new equipment and technology, to make all procedures with minimum discomfort and maximum satisfaction.  Some of our newest additions include a rhinometre, pharyngometre and embletta for the treatment of snoring and sleep apnea, as well as a Velscope for the early detection of abnormal tissue cells that can lead to oral cancer.    


We care about our environment and are therefore transitioning to paperless charting to reduce paper waste.  Also, utilizing digital x-rays eliminates the need for chemical waste.  We conserve significant amounts of water by utilizing a dry-vac system.


At iDental Centre we believe that together we can attain the healthy, beautiful smile you always wanted.  As a result we offer a warranty on the investment you have made in your oral health.  Long-term success of treatment greatly depends on your continued home care of your teeth and gums in addition to regular dental exams and cleanings.  So, if you take care of  these, we will stand behind our work.  Law prohibits health care providers and dentists from guaranteeing results but we stand behind our work by promising to replace any failed fillings or applying your investment towards another treatment.  At iDental we are happy to replace any fillings that do not last 2 years, free of charge. 

Honesty and Affordability

We will always be pleased to present you with our recommendations in writing so you can take time to consider your options before making a decision.  We will disclose the costs associated with treatment options and will tell you what risks and benefits of different treatments are so you can make an informed decision.  Our goals are to help you afford and to provide you with the highest quality of dental care you deserve.  As such we are pleased to accept assignment of insurance and offer many creative ways to fit dentistry into your finances.

Free Consultations

We know that it is hard to choose a care provider without having the opportunity to first see and experience their practice to make sure that it is a good fit for your needs.  We therefore offer you the opportunity to meet us, tour our office and chat about your dental needs and concerns for free without anyone pressuring you into treatment.  If you decide you are ready to proceed, we will discuss with you the details of treatment.    


At iDental Centre we strive to treat all patients with a gentle touch.  In our new location, there are flat screen tv's in the operators with Netflix so you can relax and watch a movie while we work.  We also have towel warmers, blankets and pillows for your convenience.  For the children, we have a children's play area with a multitude of toys and books to keep your little ones entertained.  

A Positive Experience

Building a foundation of trust by treating our patients as special individuals is vital to our success.  We understand how uneasy some patients may feel about their dental visits, and how we can make a difference in providing a relaxing and positive experience.  Our entire team is dedicated to providing you with excellent, personalized care and service to make your visits as comfortable and pleasant as possible.

We thank you for allowing us to take care of your dental needs and look forward to serving you.

   * Your smile is your first impression...together we can make it a great one *


Make an appointment or Book a Free Consultation today with Winnipeg dentist Dr. Travis Friesen 
by calling 204-947-0247 …..we’ll give you a reason to smile!